OUR MAIN FOCUS
Our model is a set of building blocks that together provide all the structures, processes, business rules and data models to support a
fully scalable and flexible solutions with high ROI.
BEING GREAT AT WHAT WE DO
Craft has a deep understanding of the business and technical aspects of creating loyalty programmes to unlock relationship value. By providing a working framework as well as the technical experience to implement the solution, Craft is the choice provider for implementation of loyalty and payment programmes.
BUSINESS TO BUSINESS
Loyalty Programmes between two companies are used to gain commitment of an entire organisation
BUSINESS TO EMPLOYEE
Long-term success of company depends on Employee based loyalty programs which incentivise workers towards better quality work
BUSINESS TO CONSUMER
Consumers are driven by recognition, reward and appreciation based on certain behavioural trends
POINTS BASED
Drives behaviour based on prospects of earning points. Points are treated as a currency. Appeal driven by partner network willing to issue and accept points currency
REWARDS BASED
Drives behavior based on prospects of instant rewards. Instant rewards vary from discounts to product, to multiple purchases
POINTS LEVEL
Drives behaviour based on prospects of higher level incentives, the higher the level, the better the incentive. Appeal dependent on prestige and the relevance of the partner network
RECOGNITION LOYALTY
Loyalty members does not necessarily need to sign up to a loyalty program, but based on member’s behavior (either multiple purchases of the same brand and/or visit to particular merchant ) The loyalty member is awarded accordingly.
WHAT OUR CLIENTS SAY
Over 70 years of combined experience in payments and loyalty
They helped us in our time of need!
5 March 2015Our partnership with Craft Loyalty remains extremely strong as they not only supported us through the creation and implementation of the programme, but also continue to support us through the continuous development, refreshment and enhancement of the programme.
We strongly recommend pursuing partnering with them.
Diners Club South Africa